Toyota of Manhattan Keeps Big Apple Giving

Toyota of Manhattan launched its second Big Apple Giving campaign on Facebook where fans get the opportunity to vote for their favorite charity from a list of three pre-selected nominees. Toyota of Manhattan will donate $2,500 to the one with the most votes. The current contenders are:

• Food Bank of NYC: Works to end hunger in New York City by organizing food, information and support for community survival and dignity
• Big Brothers Big Sisters of New York City: Provides mentors to all children who need caring adult role models–special friends who can help expand their horizons, realize their potential and enrich their futures–changing their lives.
• The Mayor’s Alliance for NYC’s Animals, Inc.: Committed to seeing the day when no New York City dog or cat of reasonable health and temperament is killed merely because he or she does not have a home.

“As a Manhattan business, we felt a sense of responsibility to help our neighbors and partner with worthy local organizations that could help the community,” stated Toyota of Manhattan General Manager Steve Kritikos.

To become a fan and vote for your favorite charity, visit www.Facebook.com/ToyotaOfManhattan.

Voting for this quarter ends July 3, 2012.

Fans can also play to win an iPad 2 and answer trivia questions for free coupons to NYC restaurants. Additionally, as a fan you can cash in on exclusive online service specials and sign up for Toyota of Manhattan’s VIP discount program to get up to 20% off on all Toyota | Scion parts, accessories and regularly-scheduled maintenance.

All visitors can keep updated on events in and around New York City. As the ‘Big Apple’ guide to the Big Apple, Toyota of Manhattan knows their customer base is a varied and fun group.

To nominate a future non-profit, please contact jason.schroeck@toyotaofmanhattan.com.

Facebook Fan Friday – “Sharing is Caring”

Facebook Fan Friday. An idea by Rachel Haro of Mouthful Social Media: Jay Skowron, Rachel Haro, Criss Castle, Nancy Castonguay Simmons, Megan S Barto, James A. Ziegler and the Alpha Dames have been the driving force behind making FFF a reality.

The idea behind this is simple and fun to participate in, but effective. Business networking businesses. Vouching for another business is great word of mouth advertising, especially when done by an already reputable business. Individuals  are also participating in helping spread the word about other businesses. Increasing potential likes and audience on the businesses’ social network.

In it’s third week, our very own Social Media & Web Manager, Jason Schroeck took part in a “News Update” video from the rooftop of Toyota of Manhattan joining the Alpha Dames Criss Castle in “The Middle of Nowhere” and Rachel Haro in San Francisco.

#Reinvented – 2012 Toyota Camry | Super Bowl 46 Commercial

Toyota has released a preview of their Super Bowl 46 commercial “It’s Reinvented” on YouTube. They humorously reinvent real world items today and make them better, from babies that don’t “poop” to curtains made out of pizza to the DMV “funhouse” and everything in-between. There are sure to be some laughs during this commercial. This is a :60 version and Toyota will have two :30 commercials during the Big Game and will also be interacting live with some social media users on Twitter using the #Reinvented hashtag … I for one, am happy to see Toyota back on the air with a commercial during the Super Bowl after a long three year absence. What are you thoughts on the commercial? What are some things you would reinvent?

Toyota Press Release from Toyota Newsroom

Toyota Reinvents More Than the Camry in Extended Version of Super Bowl XLVI Commercial

‘Reinvented’ Imagines a Fantastic and Funny World Where Everything is as Innovative as the 2012 Camry

TORRANCE, Calif. (January 30, 2012) – Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years. The 60-second “Reinvented” spot is available for preview at Toyota’s YouTube page, while the television premiere of the 30-second version on Sunday, February 5th, will mark the brand’s return to Super Bowl advertising for the first time in three years.

The ad provides a humorous take on potential day-to-day experiences and items that could have been reinvented, such as a baby that never requires a diaper change, the Department of Motor Vehicles as an enjoyable place of fun and smiles, and house plants that defend against intruders by fighting crime. The premise of the spot is that good things are always better when reinvented; and in this case, they are also funnier.

“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.”

The commercial will be one of two 30-second spots Toyota will be airing during the internationally-viewed game. The ad, created by Toyota’s agency of record Saatchi & Saatchi LA, is slated to be broadcast during the third quarter of the game and is supported by an interactive social media extension that will kick-off following the commercial. Viewers will be encouraged to tweet with the #Reinvented hashtag about what they’d like to see reinvented and selected tweets will be responded to in real-time with a creative depiction of their idea.

Buy a Toyota, Tweet About It, Win $500!

WOW! Check out what Toyota is doing this holiday season! Between December 12-21, buy a Toyota, Tweet about it, and earn a prepaid debit card valued at $500!! Then for every RT from your followers, earn another $50 for a total of up to $1,000! You followers that RT also get entered for a chance to win a new Prius! Sharing is Caring!!!

The holidays are a time for sharing. So this year, from December 12-21, Toyota is rewarding those who use social media to do just that—share.

If you get a new Toyota during Toyotathon and tweet a simple pre-canned message to your followers, you can earn a prepaid debit card worth $500. Each time your followers retweet it, you get another $50 (up to $1000) and they get entered to win a new Prius.

For more information, visit toyota.com/shareathon.

Our FREE Mobile Application!

Toyota of Manhattan is New York City’s premiere Toyota dealership. We make every effort to go the extra mile for our neighbors. Each of our managers exemplifies our commitment to you, our customer. Whether it’s through our many driver amenities, or good old-fashioned courtesy, We DELIVER for you. Now we present a mobile application to help you on the go!

Here are a few of our mobile app features:

• Call any of our departments or Toyota roadside assistance with the touch of a button
• Find directions using the built in Maps Application (with GPS on iPhones)
• Find info for each department, including hours, phone #’s, inventory and special deals
• ‘Get a Quote’ on a New or Pre-Owned vehicle
• Request a ‘Service Appointment’ through the Service department
• ‘Order a Part’ through our Parts department
• ‘Postboard’ – View messages and specials posted directly from the dealer to your phone!
• You don’t even need to have email setup on your device to use any of the contact features!
• Full access to our Twitter, Facebookand YouTube pages

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