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Toyota Partners with Shazam to Amplify the ‘Camry Effect’: Find Out How You and a Friend Could Each Win a Brand New 2012 Camry

February 1, 2012 1 comment

2012 Toyota Camry SE

Marketing Campaign Leverages Shazam Technology for Unprecedented Car Giveaway

TORRANCE, Calif. (February 1, 2012) – Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketingshazam mobile app campaign that enables viewers to use the Shazam mobile app to enter for a chance to win one new 2012 Camry for themselves and one for a friend, during a live NBC television broadcast on Sunday, Feb. 5.

Beginning with the “Connections” commercial, currently available online at Toyota’s YouTube page, the campaign encourages people to enter the giveaway, and will allow the winner to start a new Camry Effect by giving him or her the ability to gift an actual Camry in addition to receiving one. The campaign is the first and biggest giveaway of its kind to utilize Shazam technology.

The “Connections” spot marks the first major outreach effort for the Camry Effect (www.toyota.com/camryeffect), a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience. The Camry Effect provides past and present Camry owners a platform to share their stories, moments and memories from over the past 30 years, since the vehicle was first introduced in America.

“The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented,” said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc.. “Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.”

The “Connections” spot is part of an innovative approach aimed at increasing viewer engagement with the Camry Effect A fully integrated experience across multiple platforms is created by connecting television, online, mobile and social media activities together. The campaign is supported by broadcast and digital media, as well as a robust web portal, mobile experience and targeted social media efforts.

“Connections” allows for daily sweepstakes entry by one of two methods: by viewing the spot online and using Shazam with the ad when prompted or by filling out an entry form online. The sweepstakes will culminate with a winner notified on the night of Feb. 5, and a public announcement soon following. Participants can enter for a chance to win once a day leading up to the debut of the broadcast commercial, as well as enter again by using Shazam or entering online when the commercial airs live on Sunday. Following the broadcast premiere, people can go online and “stretch the story,” or dig deeper, by expanding the commercial to view more Camry stories via a unique, interactive video timeline.

“Toyota is one of America’s most trusted brands and we are thrilled to work with them on this exciting campaign,” said Evan Krauss, Shazam’s executive vice president of advertising. “There are more than 130 million smartphones and tablets in the US and 86 percent of their owners use them while watching TV, which is why more and more Fortune 100 brands like Toyota see the importance of implementing a mobile strategy in their commercials. They choose Shazam because we make it easy for their millions of consumers to engage with their products.”

For official rules and further information, visit http://www.toyota.com/camryeffect/promotion/rules.html.

Originally posted: Toyota Newsroom

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Our FREE Mobile Application!

November 21, 2011 Leave a comment

Toyota of Manhattan Mobile Apps

Toyota of Manhattan is New York City’s premiere Toyota dealership. We make every effort to go the extra mile for our neighbors. Each of our managers exemplifies our commitment to you, our customer. Whether it’s through our many driver amenities, or good old-fashioned courtesy, We DELIVER for you. Now we present a mobile application to help you on the go!

Here are a few of our mobile app features:

  • Call any of our departments or Toyota roadside assistance with the touch of a button
  • Find directions using the built in Maps Application (with GPS on iPhones)
  • Find info for each department, including hours, phone #’s, inventory and special deals
  • ‘Get a Quote’ on a New or Pre-Owned vehicle
  • Request a ‘Service Appointment’ through the Service department
  • ‘Order a Part’ through our Parts department
  • ‘Postboard’ – View messages and specials posted directly from the dealer to your phone!
  • You don’t even need to have email setup on your device to use any of the contact features!
  • Full access to our Twitter, Facebookand YouTube pages
 Android  Blackberry
Toyota of Manahattan Android App Toyota of Manhattan Blackberry App
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