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TMS Off to Fast Start in 2012 with 7.5% Gain in January Sales

February 2, 2012 Leave a comment

ToyotaToyota Motor Sales (TMS) today reported a 7.5 percent gain in January sales on a volume basis, compared to the same period last year.  Toyota Division sales climbed 9.0 percent while Lexus Division sales were off 4.6 percent.

“The momentum we saw building during the fourth quarter of last year continued to speed up in January,” Bob Carter, Toyota Division group vice president and general manager, told journalists during conference call.  “Industry sales should come in with a SAAR (seasonally adjusted annual rate) of about 14 million, an increase over December.  That’s also the best start for the new year since 2008 and another reason we’re optimistic about the coming year.”

“For Toyota Motor Sales, total Toyota, Lexus and Scion sales of 124,540 vehicles were up 7.5 percent from a pretty good January of last year,” he continued.  The Toyota Division was up 9 percent, thanks to a huge Camry sales month with a 56 percent jump in the all-new Camry.”

“Frankly, the Camry results could have been even better,” Carter added. “Not only is Camry retaining owners at record levels, the Camry SE is bringing in new and younger buyers at all levels we have not previously experienced, with a median age of 45.  As a result, demand for the SE model continues to top the Camry lineup and we could have sold more in January if we had them.  So we’re adjusting our production mix in order to meet customer demand in the months ahead. We’re going from about 8 percent for the previous generation Camry to more than 40 percent for the current production mix.  And even though the new Camry Hybrid didn’t start arriving at dealerships until late last year, January sales of more than 2,100 were up 146 percent.”

Prius also had a good month, with sales up 8.7 percent, and Toyota pickup sales were up 9 percent in January.

“We expect the gradually improving economy will continue to bring buyers back into the marketplace at the same time our influx of new models are arriving at dealerships,” concluded Carter.

On the luxury side, Mark Templin, Lexus Division group vice president and general manager, said, “Coming off our strong December to Remember, when we turned our inventory faster than we have in 2½ years, January sales for Lexus were pretty good.”

“We sold 12,274 vehicles, down 4.6 percent from last January,” he continued.   “While SUV sales were down 15 percent due to low inventory, our car sales were up 9 percent.  The best news is that today is the first day of February, which means that our plans for the year are kicking into high gear.”

“If you remember,” said Templin, “we said we’d launch nine new or updated models plus three F SPORT vehicles this year. Well, three of those new arrivals are at dealerships now. The LX luxury utility vehicle that we showed in Detroit, the GS sports sedan and the GS F SPORT are being delivered right now and customers soon will be driving them off dealers’ lots.

“Customers will be introduced to the GS in a big way this weekend when our first-ever Super Bowl spot airs.  While the GS is the star of the spot, it also showcases the new look of Lexus and hints that there’s much more to come.  In a way, the commercial is a 30-second version of our priorities for the first quarter of 2012.  Through the first three months of this year, we’ll be focusing on three things:
— launching the all-new 2013 GS, GS F SPORT and LX
— showing the bold new Lexus, which includes our dedication to creating more emotional designs, and incorporating improved driving dynamics into our cars, and
— elevating the customer experience even more as we prepare for new products throughout the year.”

“Keep an eye on us,” said Templin, “because we’ve got an exciting year ahead with lots of good news to share.”

To read more, please click HERE

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Toyota Partners with Shazam to Amplify the ‘Camry Effect’: Find Out How You and a Friend Could Each Win a Brand New 2012 Camry

February 1, 2012 1 comment

2012 Toyota Camry SE

Marketing Campaign Leverages Shazam Technology for Unprecedented Car Giveaway

TORRANCE, Calif. (February 1, 2012) – Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketingshazam mobile app campaign that enables viewers to use the Shazam mobile app to enter for a chance to win one new 2012 Camry for themselves and one for a friend, during a live NBC television broadcast on Sunday, Feb. 5.

Beginning with the “Connections” commercial, currently available online at Toyota’s YouTube page, the campaign encourages people to enter the giveaway, and will allow the winner to start a new Camry Effect by giving him or her the ability to gift an actual Camry in addition to receiving one. The campaign is the first and biggest giveaway of its kind to utilize Shazam technology.

The “Connections” spot marks the first major outreach effort for the Camry Effect (www.toyota.com/camryeffect), a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience. The Camry Effect provides past and present Camry owners a platform to share their stories, moments and memories from over the past 30 years, since the vehicle was first introduced in America.

“The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented,” said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc.. “Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.”

The “Connections” spot is part of an innovative approach aimed at increasing viewer engagement with the Camry Effect A fully integrated experience across multiple platforms is created by connecting television, online, mobile and social media activities together. The campaign is supported by broadcast and digital media, as well as a robust web portal, mobile experience and targeted social media efforts.

“Connections” allows for daily sweepstakes entry by one of two methods: by viewing the spot online and using Shazam with the ad when prompted or by filling out an entry form online. The sweepstakes will culminate with a winner notified on the night of Feb. 5, and a public announcement soon following. Participants can enter for a chance to win once a day leading up to the debut of the broadcast commercial, as well as enter again by using Shazam or entering online when the commercial airs live on Sunday. Following the broadcast premiere, people can go online and “stretch the story,” or dig deeper, by expanding the commercial to view more Camry stories via a unique, interactive video timeline.

“Toyota is one of America’s most trusted brands and we are thrilled to work with them on this exciting campaign,” said Evan Krauss, Shazam’s executive vice president of advertising. “There are more than 130 million smartphones and tablets in the US and 86 percent of their owners use them while watching TV, which is why more and more Fortune 100 brands like Toyota see the importance of implementing a mobile strategy in their commercials. They choose Shazam because we make it easy for their millions of consumers to engage with their products.”

For official rules and further information, visit http://www.toyota.com/camryeffect/promotion/rules.html.

Originally posted: Toyota Newsroom

#Reinvented – 2012 Toyota Camry | Super Bowl 46 Commercial

January 30, 2012 Leave a comment

ToyotaToyota has released a preview of their Super Bowl 46 commercial “It’s Reinvented” on YouTube. They humorously reinvent real world items today and make them better, from babies that don’t “poop” to curtains made out of pizza to the DMV “funhouse” and everything in-between. There are sure to be some laughs during this commercial. This is a :60 version and Toyota will have two :30 commercials during the Big Game and will also be interacting live with some social media users on Twitter using the #Reinvented hashtag … I for one, am happy to see Toyota back on the air with a commercial during the Super Bowl after a long three year absence. What are you thoughts on the commercial? What are some things you would reinvent?

Toyota Press Release from Toyota Newsroom

Toyota Reinvents More Than the Camry in Extended Version of Super Bowl XLVI Commercial

‘Reinvented’ Imagines a Fantastic and Funny World Where Everything is as Innovative as the 2012 Camry

TORRANCE, Calif. (January 30, 2012) – Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years. The 60-second “Reinvented” spot is available for preview at Toyota’s YouTube page, while the television premiere of the 30-second version on Sunday, February 5th, will mark the brand’s return to Super Bowl advertising for the first time in three years.

The ad provides a humorous take on potential day-to-day experiences and items that could have been reinvented, such as a baby that never requires a diaper change, the Department of Motor Vehicles as an enjoyable place of fun and smiles, and house plants that defend against intruders by fighting crime. The premise of the spot is that good things are always better when reinvented; and in this case, they are also funnier.

“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.”

The commercial will be one of two 30-second spots Toyota will be airing during the internationally-viewed game. The ad, created by Toyota’s agency of record Saatchi & Saatchi LA, is slated to be broadcast during the third quarter of the game and is supported by an interactive social media extension that will kick-off following the commercial. Viewers will be encouraged to tweet with the #Reinvented hashtag about what they’d like to see reinvented and selected tweets will be responded to in real-time with a creative depiction of their idea.

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