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Toyota of Manhattan in the New York Daily News

March 16, 2012 1 comment

New York Daily News: Thursday, March 12, 2012

Here is a great article Phyllis Furman from the New York Daily News wrote about our efforts in looking to hire Veterans. We appreciate the New York Daily News helping us reach out to our Veteran community and give more Veterans an opportunity to find work. Please help us spread the word with the Veterans you know and help them find employment.

We have many positions available from Sales, Internet Business Development Center (BDC), Assistant Service Managers, Porters, Service Technicians. About 7 total. We will train as needed for positions mentioned. For a service technician, they should have a mechanical background and we will train via Toyota Training and ASE Training.

Veterans can send their resume or request an application via e-mail by contacting Jason Schroeck at jason.schroeck@toyotaofmanhattan.com. They may also visit the dealership to hand in their resume at the front desk and fill out an application.

Hire Me! Veterans: The Daily News gets action as Toyota of Manhattan reaches out offering jobs to Vets

Toyota of Manhattan in the New York Daily News 03/15/12

031512 NY Daily News Article

March 15, 2012 NY Daily News Article - page 35

Please Help us Hire Our Heroes!

February 16, 2012 Leave a comment

Dear Customer, Fans and Readers,

 Please help us “Hire our Heroes”!

Veterans. Heroes. They have served our Country. They have fought for our Country. They have put their lives on the line. For our Freedom. For you and I.

 Veterans

Toyota of Manhattan wants to Hire Our HeroesVeterans who have selflessly served our Country in the line of Duty protecting our Freedom and our Rights. Veterans who have sacrificed for their Country and the People in it. Veterans who have risked their lives to serve and protect.

Yet, they return from overseas, and are having a hard time finding work here in their very own country they have fought so hard for. They are leaving the military service and moving down the ladder to poverty. The number of low-income veterans receiving government assistance for their heating and cooling bills hit a new high last year, according to a survey by a federal energy-assistance program. Over the last four years, the survey also found, the number of low-income households with at least one military veteran receiving federal energy assistance rose by about 1.1 million households, to 1.78 million.

According to the Iraq and Afghanistan Veterans of America, there are about 178,000 recent veterans currently looking for work. Toyota of Manhattan wants to Hire Our Heroes

We at Toyota of Manhattan find this news disturbing and are looking to help. We want to help our Veterans, our heroes. We will be looking to hire and train Veterans at our dealership in available openings. From technicians to sales, we are looking to hire. Please pass the word along to your friends and family Veterans and have them send their applications to us. Let’s help those who have given everything for us!

2012 Sienna and Yaris Earn 4-Star NCAP Ratings

February 15, 2012 Leave a comment

2012 Toyota Sienna SE

The 2012 Sienna has again achieved a 4 Star rating in the National Highway Traffic Safety Administration’s New Car Assessment Program (NCAP), making the Sienna the highest rated van in the tougher and more rigorous crash test program introduced in 2011.  The 2012 Sienna has also been awarded a Top Safety Pick by the Insurance Institute for Highway Safety.

2012 Toyota Yaris LE

In addition to the 2012 Sienna, the 2012 Yaris 5 door has achieved a 4 Star NCAP rating.  The 2012 Yaris has also been awarded a Top Safety Pick by the Insurance Institute for Highway Safety.

The New Car Assessment Program (NCAP) provides more useful information for consumers about safety feature performance and crash avoidance technologies.

To visit the NHTSA’s NCAP website, click on
http://www.safercar.gov/Vehicle+Shoppers/5-Star+Safety+Ratings/2011-Newer+Vehicles

Toyota Partners with Shazam to Amplify the ‘Camry Effect’: Find Out How You and a Friend Could Each Win a Brand New 2012 Camry

February 1, 2012 1 comment

2012 Toyota Camry SE

Marketing Campaign Leverages Shazam Technology for Unprecedented Car Giveaway

TORRANCE, Calif. (February 1, 2012) – Toyota Motor Sales, U.S.A., Inc. has announced the debut of an integrated marketingshazam mobile app campaign that enables viewers to use the Shazam mobile app to enter for a chance to win one new 2012 Camry for themselves and one for a friend, during a live NBC television broadcast on Sunday, Feb. 5.

Beginning with the “Connections” commercial, currently available online at Toyota’s YouTube page, the campaign encourages people to enter the giveaway, and will allow the winner to start a new Camry Effect by giving him or her the ability to gift an actual Camry in addition to receiving one. The campaign is the first and biggest giveaway of its kind to utilize Shazam technology.

The “Connections” spot marks the first major outreach effort for the Camry Effect (www.toyota.com/camryeffect), a social media initiative developed to unite the nearly seven million Camry owners in this country through an interactive, online experience. The Camry Effect provides past and present Camry owners a platform to share their stories, moments and memories from over the past 30 years, since the vehicle was first introduced in America.

“The Camry Effect is one of the most ambitious social media campaigns we’ve ever implemented,” said Dave Nordstrom, vice president of digital marketing at Toyota Motor Sales, U.S.A., Inc.. “Partnering with Shazam allows us to increase awareness of this effort on the national stage and give one lucky winner the opportunity to positively affect a friend and start writing his or her own Camry story.”

The “Connections” spot is part of an innovative approach aimed at increasing viewer engagement with the Camry Effect A fully integrated experience across multiple platforms is created by connecting television, online, mobile and social media activities together. The campaign is supported by broadcast and digital media, as well as a robust web portal, mobile experience and targeted social media efforts.

“Connections” allows for daily sweepstakes entry by one of two methods: by viewing the spot online and using Shazam with the ad when prompted or by filling out an entry form online. The sweepstakes will culminate with a winner notified on the night of Feb. 5, and a public announcement soon following. Participants can enter for a chance to win once a day leading up to the debut of the broadcast commercial, as well as enter again by using Shazam or entering online when the commercial airs live on Sunday. Following the broadcast premiere, people can go online and “stretch the story,” or dig deeper, by expanding the commercial to view more Camry stories via a unique, interactive video timeline.

“Toyota is one of America’s most trusted brands and we are thrilled to work with them on this exciting campaign,” said Evan Krauss, Shazam’s executive vice president of advertising. “There are more than 130 million smartphones and tablets in the US and 86 percent of their owners use them while watching TV, which is why more and more Fortune 100 brands like Toyota see the importance of implementing a mobile strategy in their commercials. They choose Shazam because we make it easy for their millions of consumers to engage with their products.”

For official rules and further information, visit http://www.toyota.com/camryeffect/promotion/rules.html.

Originally posted: Toyota Newsroom

#Reinvented – 2012 Toyota Camry | Super Bowl 46 Commercial

January 30, 2012 Leave a comment

ToyotaToyota has released a preview of their Super Bowl 46 commercial “It’s Reinvented” on YouTube. They humorously reinvent real world items today and make them better, from babies that don’t “poop” to curtains made out of pizza to the DMV “funhouse” and everything in-between. There are sure to be some laughs during this commercial. This is a :60 version and Toyota will have two :30 commercials during the Big Game and will also be interacting live with some social media users on Twitter using the #Reinvented hashtag … I for one, am happy to see Toyota back on the air with a commercial during the Super Bowl after a long three year absence. What are you thoughts on the commercial? What are some things you would reinvent?

Toyota Press Release from Toyota Newsroom

Toyota Reinvents More Than the Camry in Extended Version of Super Bowl XLVI Commercial

‘Reinvented’ Imagines a Fantastic and Funny World Where Everything is as Innovative as the 2012 Camry

TORRANCE, Calif. (January 30, 2012) – Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years. The 60-second “Reinvented” spot is available for preview at Toyota’s YouTube page, while the television premiere of the 30-second version on Sunday, February 5th, will mark the brand’s return to Super Bowl advertising for the first time in three years.

The ad provides a humorous take on potential day-to-day experiences and items that could have been reinvented, such as a baby that never requires a diaper change, the Department of Motor Vehicles as an enjoyable place of fun and smiles, and house plants that defend against intruders by fighting crime. The premise of the spot is that good things are always better when reinvented; and in this case, they are also funnier.

“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.”

The commercial will be one of two 30-second spots Toyota will be airing during the internationally-viewed game. The ad, created by Toyota’s agency of record Saatchi & Saatchi LA, is slated to be broadcast during the third quarter of the game and is supported by an interactive social media extension that will kick-off following the commercial. Viewers will be encouraged to tweet with the #Reinvented hashtag about what they’d like to see reinvented and selected tweets will be responded to in real-time with a creative depiction of their idea.

Charity Profile: Nourishing NYC

January 30, 2012 1 comment

As previously posted HERE, on our Facebook Fan Page, we have 3 wonderful local charities that are being voted on by our customers, staff, fans & friends. Become our fan at Toyota of Manhattan and pick a charity from our list of three. Humane Society of New York, Variety the Children’s Charity of New York or Nourishing NYC. We will donate $2,500 to the one with the most votes by February 28, 2012! Vote for your Favorite Charity

We thought it would be a good idea if you knew a little more about each organization. With this in mind we decided to do a weekly “Charity Profile” for the next 3 weeks so you can understand what each organization specifically does, why the organization feels they should win the contest and what they would do with the money, should the organization win. Our last but not least organization to be profiled is: Nourishing NYC

Organization: Nourishing NYCI am thankful for Turkey food girl

Phone: (646) 524-7627

Address: 419 Lafayette St. 2nd Floor New York, NY 10003

Website: www.nourishingnyc.org

Facebook: facebook.com/nourishingnyc1

Twitter: @NourishingNYC

Nourishing NYC Logo

Company Overview:

Nourishing operates throughout the 5 boroughs, to provide “Nutrition For All.” Nourishing opened in 2008 to address poor nutrition and health while simultaneously addressing the issue of food scarcity and hunger issues afflicting the poverty-stricken East Harlem community of New York City.

Mission:

Nourishing NYC’s mission is to alleviate the strong correlation between low-income status and poor dietary health. We provide nutritious meals and nutritional education without question and without criticism. Anyone is welcome regardless of age, sex, race, financial qualifications, or religious beliefs. We achieve our mission through a three-pronged approach to feed, educate and advocate for those in need throughout New York City.

Why should Nourishing NYC win Toyota of Manhattan’s “Vote for your Favorite Charity” contest:

Nourishing NYC should win Toyota of Manhattan’s “Vote for your Favorite Charity” contest because we need funding to be able to provide citizen’s with need throughout New York City with a quality free urban produce garden, Junior Chef Program as well as through our advocacy campaign. In addition to maintaining the programs we have that help thousands of New Yorkers each year we are always striving to expand our programs and community-based anti-hunger initiatives.

What would you do with the $2,500 should Nourishing NYC win Toyota of Manhattan’s “Vote for your Favorite Charity” contest:

$2,500 will help us in our Thanksgiving Giveback campaign for the 2012 season. With the winnings from the contest we will be able to purchase hundreds of turkeys to give to in-need and impoverished families throughout NYC. Last year we gave out 1,000 turkeys and fed 10,000 people this year we would like to be able to feed even more people. In addition to the turkeys, we also provide urban nutrition classes from our V.A.N (Vehicle Advocating Nutrition), we bring health and nutrition classes to the street. With the $2,500 we could expand this program into even more neighborhoods and help win the battle between high levels of obesity and diabetes in low-income neighborhoods, by providing Nutrition For All.

Charity Profile: Variety the Children’s Charity of New York

January 23, 2012 Leave a comment

As previously posted HERE, on our Facebook Fan Page, we have 3 wonderful local charities that are being voted on by our customers, staff, fans & friends. Become our fan at Toyota of Manhattan and pick a charity from our list of three. Humane Society of New York, Variety the Children’s Charity of New York or Nourishing NYC. We will donate $2,500 to the one with the most votes by February 28, 2012! Vote for your Favorite Charity

We thought it would be a good idea if you knew a little more about each organization. With this in mind we decided to do a weekly “Charity Profile” for the next 3 weeks so you can understand what each organization specifically does, why the organization feels they should win the contest and what they would do with the money, should the organization win. Our second organization to be profiled is: Variety the Children’s Charity of New York

Photography Develops My Mind

Photography Develops My Mind

Organization: Variety the Children’s Charity of New York

Phone: (212) 760 2777

Address: 505 Eight Ave, 1800, New York, NY 10018

Website: www.varietyny.org

Facebook: www.facebook.com/varietyny

Twitter: @VarietyNY

Variety the Childrens Charity of New York

Company Overview:

Variety New York is part of Variety International, an organization that has been dedicated to supporting children across the globe for over 84 years.  The journey began in 1927, with a baby girl called Catherine, who was found abandoned on a seat at the Sheridan Square Theater in Pittsburgh, PA.  A group of 11 gentlemen affiliated with the entertainment industry agreed to provide financial and educational support to Catherine.  The welfare of this one orphan became the inspiration and motivation behind Variety the Children’s Charity! Today there are over 50 chapters in 14 countries all with a dedicated goal of supporting children.

Variety New York provides more than grants to grassroots organizations that are transforming the lives of under-served children through the arts. Variety provides a comprehensive, value-added set of resources that include technical assistance, evaluation, partnerships and collective infrastructure. In the past 5 years, Variety New York has supported over 25 organizations. In 2011/2012 alone, Variety New York is supporting 14 grantees and over 10,000 children and youth in the Tri-State area.

Mission:

For over 60 years, Variety the Children’s charity of New York has been creating opportunities and providing resources for children in the Tri-State area. Our mission is:

“To support grassroots non-profit organizations in the Tri-State area whose programs use the arts as a catalyst to transforming the lives of under-served children.”

Why should Variety the Children’s Charity of New York win Toyota of Manhattan’s “Vote for your Favorite Charity” contest:

Our goal at Variety New York is to transform the lives of children through the arts.  According to recent studies, the United States confronts a creativity crisis; for the first time in 50 years, American creativity is on the decline leading to a less prepared and successful workforce.  Hiring managers are consistently calling for more innovative and creative workers. The arts have been known to foster these skills and more. Yet, arts programming and funding is on the chopping block locally and nationally.

 At Variety New York, we strongly believe that the arts support creativity and equip children to succeed academically, vocationally, and in life.  Sadly, today, it is estimated that 60% of children DO NOT have access to any form of arts education. That number skyrockets to over 70% when looking at African American and Hispanic populations.

 At the same time, we know the arts are a cornerstone for youth to lead successful and personally fulfilling lives.  Recent research shows when youth are exposed to the arts they:

  • Achieve up to a 20% advantage in reading proficiency.
  • Score an average of 44 points higher in math and 59 points higher in verbal on standard achievement tests.
  • Are three times more likely to be recognized for high attendance
  • Are four times more likely to be recognized for academic achievements
  • More likely to interact with other racial groups and less likely to tolerate racist remarks
  • Experience a more level the playing field for when coming from disadvantaged circumstances
  • More likely to understand other nations and cultures and international issues.

Variety New York is dedicated to supporting children and youth in some of the city’s most vulnerable communities. Youth participating in grantee programs demonstrate the following results:

  • 83% reported an increase in self confidence
  • 92% felt part of a supportive community
  • 93% reported an improved ability to work as a team
  • 96% reported an improvement in their ability to express themselves

What would you do with the $2,500 should Variety the Children’s Charity of New York win Toyota of Manhattan’s “Vote for your Favorite Charity” contest:

The $2,500 would help us directly support our grantees with more grant dollars as well as workshops that can help them be more effective serving some of New York’s most deserving children.

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