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Giving Back to our Community

February 8, 2012 Leave a comment

Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.” – Steve Jobs

Although this was a quote by Steve Jobs, it describes the type of person Toyota of Manhattan owner, Mr. John Giuffre is. See, Mr. Giuffre truly believes in giving back to the community. He doesn’t do it for the “limelight” or for the publicity; he does it because he is genuinely interested in helping out the communities that have helped his businesses grow over the years. In fact, he was recently quoted after Toyota of Manhattan and Bay Ridge Toyota (two of Mr. Giuffre’s Toyota dealerships) teamed up together to give a 2012 Toyota Sienna Mobility Edition to a wheelchair bound boy as saying:

I am grateful to God for what He has given me. I’m not interested in anything in return; I just want to be able to do something good, and I’m grateful that the family will have this amazing vehicle. It’s not for the publicity. I don’t want the fanfare!” – John Giuffre

(L-R) Mekimi Chairman of the Board Chesky Kauftheil; Assemblyman Dov Hikind (D-Brooklyn); Mike Ianelli, General Manager, Bay Ridge Toyota; Joe Ciaccia, Social Media & Web Manager, Bay Ridge Toyota; Steve Kritikos, General Manager, Toyota of Manhattan; Jason Schroeck, Social Media & Web Manager, Toyota of Manhattan

(L-R) Mekimi Chairman of the Board Chesky Kauftheil; Assemblyman Dov Hikind (D-Brooklyn); Mike Ianelli, General Manager, Bay Ridge Toyota; Joe Ciaccia, Social Media & Web Manager, Bay Ridge Toyota; Steve Kritikos, General Manager, Toyota of Manhattan; Jason Schroeck, Social Media & Web Manager, Toyota of Manhattan

It was because of this kind of thinking and community goals; my position of Social Media Manager with Toyota of Manhattan was created. Using the power of “Social Media for Good”, Toyota of Manhattan wants to help raise funds through our employees, friends, fans & customers donations (which Toyota of Manhattan will match in part) for local charities/foundations and individuals in our community in need of help.

Toyota of Manhattan has already worked with organizations such as: Susan G. Komen, Greater NYC, Mekimi Cheer-Up Squad, Toys for Tots NYC, 9/11 Memorial Fund and NYC Dept. of Health Bureau of Immunization. Currently we are running a contest on our Facebook page where our fans “Vote for their Favorite Charity” from 3 possible choices. The winning organization at the end of the contest will receive $2,500 from Toyota of Manhattan.

We would like to also work with some individuals in the Manhattan area that are in need of our help, that we can personally get involved with.

To nominate a future non-profit, or an individual please contact Jason Schroeck at: jason.schroeck@toyotaofmanhattan.com

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Vote For Your Favorite Charity Update

December 27, 2011 3 comments

As of Friday, December 23, the results are as follows:

Vote for your Favorite Charity - Toyota of Manhattan's Facebook

Nourishing NYC is currently in the lead with 46% of the vote while Variety the Children’s Charity of New York and Humane Society of New York are catching up with 31% and 23%. We are giving the winning charity a $2,500 donation. Vote now in our Vote for Favorite Charity tab and spread the word! Voting ends for this segment February 28, 2012.

1. The Humane Society of New York — helping animals in times of illness, injury of homelessness.

2. Variety, the Children’s Charity — supporting grassroots arts programs to transform the lives of underserved children

3. Nourishing NYC — feeding, educating and advocating nutrition for all NYC residents.

To nominate a future non-profit, please contact jason.schroeck@toyotaofmanhattan.com for more information. Voting for this quarter ends February 28, 2012.

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